Anybody looking at the fashion industry from the outside sees a lot of creativity and glamour. But behind the glitzy glamor and the...

In any business, branding establishes the core identity that guides companies in making choices and sells the product or service. Often,...

Read what goes into the Garment Production Process by peeping into the manufacturing units where these garments are processed.

Here we take you on a trip to the PD department & Sampling room of vendors where the range is given final shape before bulk production.

Deconstructing the Fashion Design Process. Read on to find out what goes into creating wearable art- from the ideas to execution.