top of page
Supriya Ghurye Founder Fuel4Fashion


Fuel4Fashion is the brainchild of Supriya Ghurye, a fashion industry professional with over 20 years of experience across all facets of the fashion apparel industry.

Focusing on start-up fashion labels and growing fashion brands, she realized that the biggest challenge for any fashion brand came in its formative years when it has a limited knowledge of the industry practices, a nascent audience, few customers, and limited budgets to spend on brand building and marketing.

As a fashion business consultant helping other brands grow, she defined Fuel4Fashion's DNA to address business needs across multiple segments. Fuel4Fashion works with fashion businesses at all stages, providing the necessary support in the form of Research, Design, Branding, Marketing, and Mentoring Services for fashion entrepreneurs.


Supriya is a recognized expert in the fashion design and consulting space and her practical insights into the business span a number of books, industry forums, and blogs related to the industry. 

Guest author and contributor for Lisa Springsteel's “Becoming a Fashion Designer” 

​Industry expert articles published on Fibre2Fashion 

  • LinkedIn Supriya Ghurye
Sameer Ghurye Co-Founder Fuel4Fashion


As Co-Founder at Fuel4Fashion, Sameer is responsible for marketing research, strategy, and consulting functions within Fuel4Fashion.

An IIM Lucknow alumnus, he brings over 2 decades of marketing experience focused on new product launches, opening up new segments and geographies for client brands across domains. His focus on identifying profitable niches and customer segments for clients is one of the critical strengths of Fuel4Fashion's fashion business consulting and market research practices. 

Sameer has worked with prominent brands across industries primarily in their early-stage launch and growth phases, driving go-to-market strategy for over 20 brands. 


Sameer is a go-to-market consultant with a background of successfully launching new products in automotive, consumer durables, media entertainment, education and technology.

PG in Management from IIM Lucknow

B.E. in Mechanical Engineering from the University of Pune.

  • LinkedIn Sameer Ghurye



Being truly transparent and consistent in what we say and what we do.



Understanding why we are doing what we do


Stepping out of the comfort zone and generating new realistic ideas by adding value.


Creating repeatable systems and processes which bring in the same results every single time.


Regularly focussing on improving sales and revenue by understanding, evaluating, and re-evaluating business practices.


Being true, being transparent, being committed, being honest in everything that we say and do.

Our Team

We draw upon our skilled matrix of talented fashion designers, dedicated industry researchers, and experienced marketers from across the industry to delight our clients by exceeding expectations on every engagement.   

bottom of page