The Product development process

In the previous post while we took you inside the design room and tranquil of thoughts from forecast to mood-setting to conceptualization of a range. Now we take a trip to the product development department and sampling room of vendors where the range is given final shape before it moves into bulk production.

Product Development: Once the products are selected for the range, pattern generation and product development are eked out in several stages.

- Sampling unit

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First in line is proto sampling in which prototypes are developed and required modifications are incorporated in terms of styling, fabric, trims. Sample garments are developed by apparel manufacturing vendors in sync with development sheets or preliminary tech packs offered by the buyers. Buying here refers to the team which is getting the range developed and co-coordinating with the vendors for its brand for the forthcoming season. Henceforth the vendor who manages to develop samples at the most optimum cost and stipulated time frame, thereby meeting all the prerequisites of technical specifications and aesthetics is given the final order.

- Style sheet :

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Post a rigorous process of cost negotiations and order placements, final tech packs are designed with crisp information on fabric construction, its properties(GSM, CPI/WPI), fabric body color, trim details with their positioning, measurement specifications, size chart, illustrations with a clear demarcation of each part and point of measurement. This tech pack is developed by the product development team in close collaboration with the design team. This is handed over to the buying team that posts it to the selected vendor.

The vendor refers to the tech pack and develops a fit sample taking stringent note of the measurements. It is sent across to the product development team who cross-checks all the technical specifications and provide required comments in case of discrepancies. Also, the measurements are re-evaluated and modified if required and sent across to the vendor for redevelopment. This process continues till a perfect sample meeting all the prerequisites is given a full form. Final patterns used for fit samples are replicated in soft copy and hard copy.

This maps out a route for bulk production with a prior submission of pre-production samples for validating the bulk fabric, trims being employed.

While sampling activities proceed on the order confirmation, on one hand, there are a series of activities that go simultaneously to enable smooth bulk production. Revisit our blog post to know all that goes on till the final garment is crafted and made available at your nearest retail outlet.

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Supriya Ghurye is the founder of Fuel4Fashion, a Fashion Design Studio and Business Growth Consultancy helping fashion brands to tweak design collections and re-align business models to be sustainable and profitable during this global pandemic situation.

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