Sustainable Brand Strategy 

In the world of fashion, transitioning from linear to circular practices begins right from the idea and design stage. Our Circular Design Pathway is a comprehensive consulting offer tailored for passionate and purpose-driven brand owners and fashion entrepreneurs by focusing on three key areas critical for achieving sustainability and positive impact in the fashion world.

 

This program is designed to embrace circular fashion design by integrating circular economy principles into every aspect of the process – from design and materials to packaging, production, upcycling, longevity, and end-of-life considerations.

 

We collaborate closely with brand owner or brand design team, guiding them from ideation to concept stage which enables them to create innovative and sustainable fashion products.

​​​​

1. Circular Economy Business Strategy:

We will work with you to design sustainable business strategies that align seamlessly with the principles of circular economy. Circular business models hold the key to fostering a thriving circular economy, built on these fundamental principles that drive positive change

​

• Circular Business Models: Explore innovative business models, such as rental, subscription, and resale, that promote circularity and customer engagement.

• Extended Products and Materials lifecycles: Through our circular business strategies focusing on designing products that can be easily repaired, refurbished, or repurposed. By keeping products and materials in use for as long as possible, we help reduce the demand for constant production and promote responsible consumption.

• Education & Awareness Initiatives: Create educational campaigns to raise awareness about sustainable fashion and empower your customers to make conscious choices.

• Stakeholder Engagement: Engage with suppliers, partners, and customers to foster a collaborative approach to sustainability and encourage a wider adoption of circular practices in the industry.

​

​​​2. Sustainable Concept, Collection, and Product Analysis:

We conduct a thorough analysis of your brand's current practices and collection to identify opportunities for sustainability integration. Understanding your brand DNA, we help shape a sustainable concept and collection that aligns with your vision and resonates with your target audience.

​

• Circular Design Guidance: With circular design principles as our compass, we provide valuable guidance to your design team, encouraging a shift towards circular thinking. Our goal is to instil new design mindsets that prioritize longevity, recyclability, and waste reduction.

• Developing a Sustainable Collection: Combining your brand DNA with the latest trends, we assist in developing a sustainable collection that not only showcases your unique identity but also leaves a positive impact on the environment and society.

• Circular Material Assessment and Strategy: Explore materials and trims to identify sustainable and eco-friendly material options, including upcycled and regenerated fabrics, to minimize environmental impact and promote responsible sourcing.

• Closed-loop Life Cycle Assessment (LCA) Based Product Assessment: Implement strategies to extend the life of your products through repair, refurbishment, and take-back initiatives, reducing the need for constant production.

• Cradle-to-Cradle Approach: Embrace a cradle-to-cradle approach to product development, ensuring that all fabrics, trims and packaging materials used can be safely returned to nature or reintegrated into the production cycle.

​

​3. Supply Chain Optimization:

We will help you build a resilient and sustainable supply chain that prioritizes ethical practices and environmental responsibility taking into account the impact of every activity, material, and process.

​

• Supplier Sustainability Assessment: Evaluate and select suppliers based on their commitment to sustainable practices, fair labor, and ethical sourcing.

• Traceability & Transparency: Implement traceability measures to track the origin of materials and ensure transparency throughout the supply chain.

• Local Sourcing & Fair Trade: Explore opportunities for local sourcing to reduce the carbon footprint and support fair trade practices that empower communities.

• Waste Reduction & Recycling: Introduce strategies to minimize waste generation at every stage of the supply chain and explore recycling options for unavoidable waste.

​

*Additional services provided

​

4. Consumer Engagement:

• Education: Inform customers about sustainable practices through marketing campaigns.

• Community Building: Foster a community around sustainability and engage with customers via social media and events focused on sustainability.

• Incentives: Offer rewards for eco-friendly behaviors, such as recycling programs, garment swapping etc.

​

5. Performance Metrics:

• Impact Measurement & Reporting: Define key performance indicators (KPIs) to measure your brand's environmental and social impact, enabling you to communicate your progress transparently to stakeholders.

• Design Out Waste and Pollution: Define waste elimination concepts right from the inception of your business strategy. Implement circular design principles to create products and processes that minimize waste and pollution. Develop strategies where every element of your business contributes to a cleaner, greener planet.

• Continuous Improvement: Adapt strategies based on performance data and consumer feedback to improve sustainable practices continually.

​​

​​​​​​​​Join the Circular Design Pathway Program today to get started on your transformative sustainable brand journey. ​By integrating these strategies, we can help you develop a comprehensive and effective sustainable brand strategy, ensuring long-term growth and positive environmental impact. ​​​​​