Anybody looking at the fashion industry from the outside sees a lot of creativity and glamour. But behind the glitzy glamor and the creative capabilities lies a tremendous amount of hard work and effort. Those of us who enter the world of fashion entrepreneurship soon realize this. Fashion design does not just start and end at the drawing board. Just like a beautiful monument without plans detailing every minute element, or a race car without an exact engineering drawing, garments cannot move from the concept to the production stage without a tech pack.
What is a tech pack? It is to a fashion designer what a building plan is to an architect – a complete map of the product to be created. A tech pack essentially converts your design from a dreamy concept into a practical piece of clothing that can be produced, in small or large quantities. It tells a garment manufacturer what elements need to be included and where, the type, quality and dimensions of the fabric and other elements.
- Tunic techpack for a women’s casual wear brand.
The flat sketch of a garment from front and back, with close-ups of the complicated sections
Details for the stitching, fabric, trims and embellishments. This may include details of the suppliers as well, and can include a swatch of the fabric as well as samples of the embellishments such as lace, buttons, etc.
Measurements of all the important dimensions including the size of any added portions or cutaways.
Details of the embroidery, print, patterns and labels to be used.
With a tech pack, a designer need not be present during the entire manufacturing process, and the garment manufacturer can execute production of the sample and final order to specifications. Be sure to include as many details as possible. A good tech pack will help you with grading, pattern making, calculating cost and yield of the material and determine your approximate cost of production.
At times, modifications may be required due to technical constraints in the production process. These changes are incorporated in the tech pack and the new one is used, just as building plans may change marginally when construction is in progress to account for unforeseen obstacles. Keeping the tech pack updated ensures everyone has a clear idea of what needs to be done.
Unlike fashion design concepts, tech packs are purely technical tools with strict guidelines. However, it is essential for any designer to be able to create a tech pack, so that you know the intricacies of the design. This makes it easier for you to guide the factory and ensure that the garment created meets your requirements. You can create a tech pack using tools like Adobe Illustrator, or work with a technical designer like Fuel4Fashion, who will convert your sketches and concepts into production-ready tech packs.
With a tech pack, you are now armed and ready to convert your concepts into a physical garment that the world can wear and flaunt. If you need any help, do get in touch with me at here with your queries.
Supriya Ghurye is the founder of Fuel4Fashion, a Fashion Design Agency and Business Growth Consultancy helping fashion brands find their niche and grow by providing the necessary support in Design & Branding, Market Research & Marketing Strategy, Business Consulting and Mentoring Services. Fuel4Fashion social links: Instagram, Pinterest, FB Page