Adopting Right Technology for the Apparel and Fashion Industry

Updated: Sep 8

As one of the leading industries since the Industrial Revolution, apparel has seen significant improvements with every wave of technology adoption. With Industry 1.0 (Industrial Revolution) it was the advent of steam driven looms and weaving technology for textiles.

(Image Courtesy: Manchester Evening News)


The advent of electricity brought power looms, sewing machines and a host of other technology advances to speed up textile and apparel manufacturing, popularly known as Industry 2.0

(Image Courtesy: Fashioninsiders)


The third step of course was the advent of electronics and early stage computers into the design, production and manufacturing process with the use of CAD/CAM, production management and project management tools like ERP, etc. This is referred to as Industry 3.0

(Image Courtesy: Makersvalley)


Since the early 2010s, the shift began towards digitization and interconnected technology solutions, as the internet or World Wide Web started out as a spark and became a shining light. This allowed the rapid advancement of software solutions to optimize and improve efficiencies in diverse areas ranging from design to sourcing, manufacturing and even selling and marketing. The technology today drives everything from smart design, to efficient sourcing, cutting, stitching, packing, transportation and selling with a complete capability to measure and optimize the lifecycle of a garment at every stage. Thus began the advent of Industry 4.0

(Image Courtesy: Techprevue)


While many of these tools and solutions started out catering for the largest players who could afford to adopt technology quickly, developments in the last few years have made it possible for smaller companies to improve their capabilities with lighter, nimbler versions of these same tools. Yet, small and mid-sized companies lag in their adoption of technology.


The reasons for these are manifold:

  • Lack of understanding of technology advances and how they improve efficiencies, ramp up business and reduce cost

  • Confusion over what technologies would best suit their individual needs

  • Seeing technology upgrades as a cost than as an investment due to the lack of understanding in measuring Return on Investment (ROI)


As the pace of technology adoption picks up, thanks to multiple influencing factors like

  • the pandemic,

  • global remote working structures,

  • supply chains extending around the planet and

  • sustainability imperatives driving reduction in waste and improved consumption efficiency

  • the need for technology adoption to maintain profitability and efficiency becomes paramount.


With our focus on growing fashion businesses over the last decade, we understand the need for the current and next generation of fashion and apparel companies to adopt technology as a core part of their competitiveness. With this in mind, we are launching Tech4Fashion, our technology solutions offering, where we work with you to

  • advance technology adoption for better efficiencies and business growth

  • align available technology offerings to the dynamics of your business, and

  • provide custom solutions to bridge the gap between your needs and the current technology available to operate your business seamlessly.


Please keep watching this space for more updates as we develop our offerings.


And if you’re a technology product designed to address some of the challenges faced by textile and apparel manufacturers as well as fashion brands, we’d love to connect and see how you could help our tribe.


Fuel4Fashion is a design, branding and technology consultancy for the fashion and apparel industry. We provide consulting and advisory services across design, business and IT processes to early stage and mid-sized apparel manufacturers and brands looking to grow their business with the help of smart sustainable management practices. Visit our website here and follow us on Instagram and LinkedIn for regular updates.

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