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8 Fashion Tech Triggers to Watch for in 2023

As we step into the new year, the pace of technology adoption in fashion has kept on increasing. From smart solutions in production to adoption of technology in everything right up to building and optimizing supply chains, technology will dominate the fashion sector in the coming year.

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Here are a few trends that we see gaining traction as the year progresses.

1. AI begins to dominate creative output

Artificial Intelligence is now entering the domain of “Knowledge work” going into areas that involve creativity, and fashion is no different. Expect more “intelligent” tools and products that can harness the power of large-scale computing to come up with creative solutions across all aspects of the fashion spectrum.

2. Augmented and Virtual are the New Reality

The lines between the real and virtual world have been blurring for some time now, and virtual dressing rooms, fashion shows and more will start becoming a natural part of the purchase process for customers, if it hasn’t yet already.

3. Personalized UX drives online shopping as Big Data and AI drive what customers see

As data collection methods from a plethora of devices adds to customer insight, user experience will get more personalized to each individual, until we reach the stage of “Production of 1”

4. Blockchain, Big Data and AI drive the supply chain

Data verification, tracking and smart decision-making will become possible with the adoption of tools like Blockchain and Big Data to make buying, sourcing and stocking lean and cost-effective.

5. Design becomes personalized with online tools accessible directly to customers

2023 might be the year that design passes from the hands of designers into the customers, as online design tools make it possible for customers to define and set their own creative ideas free in the form of custom designs.

6. 3D Printing

3D Printing has been growing by leaps and bounds in the last decade, but finally might move over into commercial viability as custom designing and other UX tools make it possible for customers to finally get their exact design made for them without the need to find the right tailor, brand or fabric.

7. Tech drives sustainability

At first glance, technology might seem to impact sustainability efforts, making apparel manufacturing easier and therefore promoting wastage. But the computing ability of technology can help the industry save millions by lowering wastage through smart design, production and even solutions for recycling clothing into new garments reducing the impact the industry has on overall pollution levels.

8. What happens to Fashion NFTs?

Admittedly, NFTs and the whole cryptocurrency space had a disappointing year. But don’t give up on it just yet, because brands are invested into digital assets for the long term and see a likely jump in interest once the economy improves.

Can you think of any more technology trends that will change the shape of the fashion industry this year? Post it in the comments below.

Fuel4Fashion is a design, branding and technology consultancy for the fashion and apparel industry. We provide consulting and advisory services across design, business and IT processes to early stage and mid-sized apparel manufacturers and brands looking to grow their business with the help of smart sustainable management practices. Visit our website here and follow us on Instagram and LinkedIn for regular updates.

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