The Quick How-To for Creating Mood Boards
A mood board is one of the essential communication pieces in the fashion design process. It can be used both within teams and with...
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Supriya Ghurye
- Jun 23, 2022
- 3 min
Range Planning: From Ideas To Inspiration For A Men’s Casual Line
In the previous blog, we discussed range planning and how inspiration boards, color palettes, and sketches can be used in sequence to...
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Supriya Ghurye
- Jun 21, 2022
- 4 min
Range Planning: From Inspiration To Product For A Women’s Clothing Line
Planning well is a job half done, the saying goes. For most professions needing creativity, it is hard to pin down a process. We don’t...
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Supriya Ghurye
- Jun 15, 2022
- 3 min
A Circle Of Colors: How The Pantone Color Of The Year Trend Started
Some trends are such path-breaking ones that it can often seem like they are traditions. When we think of Pantone’s Color Of The Year, we...
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Supriya Ghurye
- May 10, 2022
- 3 min
Beyond Digital: Offline And Inbound Marketing For Your Fashion Business
Digital marketing may sure be the only way to get the attention of an online audience. However, does this mean that merely by betting on...
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Supriya Ghurye
- Apr 26, 2022
- 3 min
Cracking The Social Media Code For Fashion Startups
Being in the fashion space is no small endeavor. Apart from the actual design and production, you also need to focus on building your...
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Supriya Ghurye
- Apr 12, 2022
- 3 min
The Stages Of The Fashion Branding Process That Decide Your Brand’s Position
In the world of branding, the terms used to refer to different processes can be confusing and frustratingly similar. So, before we...
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Supriya Ghurye
- Mar 29, 2022
- 4 min
Creating A Successful Fashion Brand
Today, several professionals from domains other than fashion choose to set up an apparel or accessories business when they look for a...
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Supriya Ghurye
- Mar 2, 2022
- 3 min
Why You Need A Business Plan For Your Fashion Business
Many people falsely assume that a business plan is only for those businesses that want to raise funding or make an investor pitch....
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Supriya Ghurye
- Feb 22, 2022
- 3 min
Fashion Marketing for Startup Fashion Brands
The growth of social media and online connectivity, not only through the proliferation of e-commerce platforms and marketplaces but the...
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Supriya Ghurye
- Feb 10, 2022
- 1 min
Our guest post about techpacks on Sqetch
We were invited by Sqetch to contribute to a blog on Techpacks along with the few other talented designers, since we’ve been doing client...
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