Designing A Spring Summer Collection For 2023: The Loopholes You Need To Avoid
Having ideas is just the beginning of the fashion journey. We firmly believe that fashion is one of those industries where there is...
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Supriya Ghurye
- Jun 23, 2022
- 3 min
Range Planning: From Ideas To Inspiration For A Men’s Casual Line
In the previous blog, we discussed range planning and how inspiration boards, color palettes, and sketches can be used in sequence to...
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Supriya Ghurye
- Jun 21, 2022
- 4 min
Range Planning: From Inspiration To Product For A Women’s Clothing Line
Planning well is a job half done, the saying goes. For most professions needing creativity, it is hard to pin down a process. We don’t...
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Supriya Ghurye
- Jun 15, 2022
- 3 min
A Circle Of Colors: How The Pantone Color Of The Year Trend Started
Some trends are such path-breaking ones that it can often seem like they are traditions. When we think of Pantone’s Color Of The Year, we...
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Supriya Ghurye
- May 24, 2022
- 3 min
7 Design Tools for Start-up Fashion Entrepreneurs
Inspiration can strike at the oddest of times, as every creative professional knows. Long gone are the days of using notepads and colored...
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Supriya Ghurye
- May 10, 2022
- 3 min
Beyond Digital: Offline And Inbound Marketing For Your Fashion Business
Digital marketing may sure be the only way to get the attention of an online audience. However, does this mean that merely by betting on...
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Supriya Ghurye
- Apr 12, 2022
- 3 min
The Stages Of The Fashion Branding Process That Decide Your Brand’s Position
In the world of branding, the terms used to refer to different processes can be confusing and frustratingly similar. So, before we...
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Supriya Ghurye
- Mar 15, 2022
- 5 min
Figuring Out Your Fashion Brand’s DNA, Part 1: The Building Blocks That Makeup Who You Are
There’s a tiny bit of a difference between being in the creative domain and turning that into a business. The moment you begin thinking...
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Supriya Ghurye
- Mar 9, 2022
- 4 min
How to select the perfect fashion brand name in 7 easy steps.
As you prepare to launch your own fashion label, you face the challenge of deciding on a brand name. While the fashion world is full of...
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Supriya Ghurye
- Feb 10, 2022
- 1 min
Our guest post about techpacks on Sqetch
We were invited by Sqetch to contribute to a blog on Techpacks along with the few other talented designers, since we’ve been doing client...
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Supriya Ghurye
- Feb 3, 2021
- 2 min
Apparel Retail
In our previous posts we have seen fashion design process, product development process, production planning process now let us put on our...
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