brand consultant | Fuel4Fashion

Range Planning: From Ideas To Inspiration For A Men’s Casual Line

In the previous blog, we discussed range planning and how inspiration boards, color palettes, and sketches can be used in sequence to...

Range Planning: From Inspiration To Product For A Women’s Clothing Line

Planning well is a job half done, the saying goes. For most professions needing creativity, it is hard to pin down a process. We don’t...

Beyond The Fancy Mirror On the Wall: Why AI Is Set to Change Fashion, And Not How You Thought

Artificial Intelligence is the latest buzzword today. After the industrial revolution and the invention of the World Wide Web, Machine...

Beyond Digital: Offline And Inbound Marketing For Your Fashion Business

Digital marketing may sure be the only way to get the attention of an online audience. However, does this mean that merely by betting on...

Cracking The Social Media Code For Fashion Startups

Being in the fashion space is no small endeavor. Apart from the actual design and production, you also need to focus on building your...

Figuring Out Your Fashion Brand’s DNA, Part 2: Fashion Marketing And More

This is part two of a two-part series on starting and running your fashion business. We begin with branding and logistics. Up until now...

Figuring Out Your Fashion Brand’s DNA, Part 1: The Building Blocks That Makeup Who You Are

There’s a tiny bit of a difference between being in the creative domain and turning that into a business. The moment you begin thinking...

Why You Need A Business Plan For Your Fashion Business

Many people falsely assume that a business plan is only for those businesses that want to raise funding or make an investor pitch....