Brand Building

Authority Marketing: How To Give Yourself A Voice That Is Heard

Have you noticed, of late, just how many influencers there are on Instagram? That’s the thing with marketing- gather enough people and...

7 Design Tools for Start-up Fashion Entrepreneurs

Inspiration can strike at the oddest of times, as every creative professional knows. Long gone are the days of using notepads and colored...

What Your Branding Kit Is Made Up Of

This month, we’re talking all things fashion branding. If you haven’t yet seen our first article on what branding means for you, take a...

Creating A Successful Fashion Brand

Today, several professionals from domains other than fashion choose to set up an apparel or accessories business when they look for a...

Figuring Out Your Fashion Brand’s DNA, Part 2: Fashion Marketing And More

This is part two of a two-part series on starting and running your fashion business. We begin with branding and logistics. Up until now...

Figuring Out Your Fashion Brand’s DNA, Part 1: The Building Blocks That Makeup Who You Are

There’s a tiny bit of a difference between being in the creative domain and turning that into a business. The moment you begin thinking...